What is Fresh Content on Pinterest

Mar 25

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You may have heard that Pinterest recently announced some new updates to their algorithm. It’s almost a knee-jerk reaction to eye roll and freak out when we start hearing about algorithm changes. But they are a part of life. So in this post we’re going to talk about one of the things Pinterest deemed most important for expanding your reach - Fresh. Content.

What is fresh content?

Fresh content is basically any combination of pin images and descriptions that have never been pinned to Pinterest before.

With a focus on images.

Pinterest wants quality content added consistently. Not the same content added over and over and over.

My friend and mentor Michelle Knight of Brandmerry says, the algorithm is challenging us to create better content. And she is so right.

Since the beginning, my Pinterest strategy has relied heavily on Tailwind Loops. And I still use them. But for the last couple of weeks I’ve been testing how my pins do when I add them directly to Pinterest compared to how they do when I add them through a loop.

The results are crazy. I’ve gone from getting maybe a few hundred views per pin to a few thousand. Which also equals more link clicks and saves.

This is before the pins even hit a group board or a Tailwind Tribe. This is just from the pin hitting 2 of my own personal boards.

That’s huge given I only have about 650 followers right now!

What should you create for pinterest?

New blog posts: Brand new blog posts will have a brand new URL that’s never been shared to Pinterest before. Pair that with a new pin image and description and Pinterest will give that new pin priority over content that has been shared on Pinterest before.

I’ve been testing this out by comparing new pins for new blogs that I add directly to Pinterest to pins that I have on evergreen loops with Tailwind.

In the image below you can see most of these pins I added to Pinterest directly, manually have thousands of views. There’s a couple in there with only 17 views and definitely in the next row. Those were pinned from loops and were not fresh so the views are way down.

I’m NOT saying not to use Loops. They are a lifesaver for me. But, when you’re adding new content, pin it to Pinterest first, then add it to your Tailwind loops.

New pins for old blogs: Check your blog analytics to see which of your older blog posts had good traffic. Make a new pin for it. A completely new pin image. This new pin image will count as fresh content on Pinterest even if you’ve already shared a link to that blog post before.

I love this one because it doesn’t require the time it takes to write a whole new blog. 😉In my weekly Pinterest management, I like to add a pin for the newest blog post, and a new pin for each of 2 older blog posts to Pinterest as fresh, new content. That’s what you see in the screenshot above. New pins for old and new content.

Don’t be freaked out by the thought of creating all these new pin images. I felt a little overwhelmed by it at first too.

I’ve created and saved pin templates in Canva. For each and every post, I create 4-7 pins using these templates.

I stick to the templates because it makes it super easy to create new pins. Plus it helps give my pins the same look because, you know, branding.

I take a few minutes to change the colors, titles and images in each pin, but the over all styles stay the same. Done! I typically create them all at once when I originally create the blog. Save them to folders labeled with the date of each blog, then when it’s time to add a new pin for that blog, they’re ready to go.

New descriptions: It’s best to add completely new images to Pinterest as fresh content. But you can also split test changing up the descriptions. But since Pinterest is a visual search engine, priority is given to the images.

How do I pin them?

Okay so here’s what I do. I’ve got a brand new pin image. I’ve got a blog post to share (new or old).

I start by creating the pin on the personal board that it’s most relevant to. For example, this is a blog about Pinterest. So the first board I’ll pin this post to is my Pinterest Tips + SEO board.

Add the image, title, description, and link. Save the pin.

Now, view the pin on this board. Isn’t it beautiful? Save it to your brand board. The board you have that you save all of YOUR content to and no one else’s.

That’s it!

Now from here, I still add the pin to my Tailwind loops and tribes. But they are definitely getting more traction from being posted directly to Pinterest first!

Happy Pinning!