When to Hire a Pinterest Manager

Jan 29

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Let me guess what you’ve heard:
Pinterest is all about pinning recipes and birthday party ideas, right? Wrong!
Pinterest is just another social media platform I have to spend all day on to get any traction at all, right? Nope, sister.
I have to write new content every day to make Pinterest worthwhile! Umm…who has time for that??

Pinterest has been an absolute game changer for my business. I talk a little more about that here and how I grew my Pinterest account over 300% in 2 months. But the reality is, I hate being on social media. I hate feeling like I have to post at specific times and write certain things in order to be seen.

And I’m willing to bet you feel (or have felt) the same way.

But I’ll also bet you’re thinking, “I can’t just quit social media. And I CAN’T take on another platform!” I get it. Managing yet another platform is not what I would wish on anyone in this day and age.

We all already have enough on our plates.

But I do think you need to get on Pinterest. Today. Right now. Okay, not right now. Finish reading this first. 😉

And I outline why below. More importantly, I outline why you should hand this particular platform off to a Pinterest Manager. Sure, you could hand off any of your social media platforms to any social media manager out there.

But I think there’s a bit of risk in that because your social media accounts are basically your personality online. It’s where people come to get to know you. And turning that over to someone else can be risky. Sure, you’re still giving them the content and it depends 100% on the person you’re working with. But, I wouldn’t expect someone else to get on a phone call for me. Kind of the same thing in my head regarding social.

Pinterest, however is a totally different game! It’s a search engine, not a social media. So someone else can manage this platform for you without it hurting your online reputation or your authenticity. So if you’re going to add Pinterest to your marketing strategy (and you are, aren’t you?!), you need to have a Pinterest manager handle it for you.

Now let’s talk a bit about why you need Pinterest manager (not a Pinterest VA) and what exactly they do for you and your business!

If you’re just getting started with Pinterest grab your free SEO + Pinterest Workbook right here.

This is for you if…

You know you need to add Pinterest to your marketing strategy but you can’t take on another platform
You are already using Pinterest but you’re ready to pass the management of it along to an expert
You think you are ready to hire someone for Pinterest but you want to make sure it’s the best move

Why you need a Pinterest Manager

You’re using Pinterest but aren’t seeing results.

Pinterest is a super fun platform to be on! I love popping in there just to scroll some lovely pictures or maybe get ideas for the camper van I’ll build one of these days. But the hard truth about Pinterest is that in order for it to work for your business, you MUST have a strategy. It’s not a pin-and-go game. You’ve got to be consistent with your pinning, you’ve got to have quality content, and you have to have a game plan for managing it all. A Pinterest manager can help you get consistent with your pinning and put a strategy in place to make sure it all works.

You don’t have a Pinterest strategy in place.

This is probably the number one reason my clients reach out to me. (and yes, this ties in to number one!) Not having a strategy is going to hurt your Pinterest mojo. While it’s true that Pinterest isn’t a social media platform, they still have certain things they like to see when it comes to their users. Good, quality content, consistent pinning, and strategy are things Pinterest looks for. Your Pinterest manager can help you with all of these by researching the topics your ideal clients are searching for, setting up your pinning schedule, and creating a strategy for that schedule so you get the most out of every pin.

You need to focus on your clients and growing your business.

I’ve said it before, I’ll say it again. Pinterest is a SUPER fun app to use! BUT, let’s be real. If you’re rocking the CEO hat, and the Mom hat, and the Wife/SO hat, you have about 9 billion other things you need to be doing besides deciding if that pin should be scheduled or not. Your clients need you, your family needs you, your Pinterest account needs your Pinterest manager 😉

You can’t handle managing another social media platform.

Let’s face it. You’re on Facebook. You’re on Instagram. Maybe you’re on LinkedIN and Twitter too. You can handle adding yet another platform to that list. BUT you know you need to add a marketing plan that doesn’t require your attention 24/7. Your Pinterest manager will be able to add Pinterest to the places you’re showing up online without it taking one more second of your day.

You need a passive way to market your business that doesn’t take more time.

This goes hand in hand with the reason above, but you need, need, need a passive way to market your business. It simply isn’t possible to be “ON” all the time. Pinterest runs in the background with minimal effort from you. So what does a Pinterest manager do if it takes so little work? Because while it may not take a ton of work like Instagram or Facebook, it does take a lot of strategy. You can’t hop in there pinning willy nilly and expect it to work. And your Pinterest manager will set up and maintain that strategy for you!

Don't forget, if you’re just getting started with Pinterest grab your free SEO + Pinterest Workbook right here.

What Does a Pinterest Manager Do

Helps you build brand awareness by making sure your pins are circulating consistently, optimized for searchability and being seen by your ideal clients. The more your pins show up in people’s feeds and search results, the more aware they’ll become of you and your brand. which means they’ll seek you out on other platforms and click through to more of your blogs and content.

A Pinterest manager saves you tons of time by planning, scheduling, and curating content for your Pinterest profile. It can take hours to set up a few weeks worth of content. And let’s not forget the strategy that goes into curating and scheduling content. Your Pinterest manager will take all of this off your plate.

Schedules pins for you so you don’t have to sit on Pinterest all day pinning all the things. I know how fun it is to pin. And by all means, pin puppy pictures to your heart’s content. But. One of the biggest keys to Pinterest is consistency. So you hopping on Pinterest when you feel like it to pin puppy pics and birthday ideas isn’t going to cut it. You’ve got to have a scheduled pin strategy too.

Creates pins for new and old content to keep it circulating in Pinterestland! Content on Pinterest has a shelf-life of about 6 months. (Take that and your 21 hours, Insta!) But, eventually you’ll need to repin some content. You’ll also need to go through some old posts, freshen them up, give them new pins, and put them back out into the world. Your Pinterest manager can handle all of this for you. From looking at stats to see which pins are doing well, which posts are doing well and might need updates, to creating new pins for brand new content.

Joins group boards and tribes so your content gets in front of even more eyes. These have been absolutely key to growing my own Pinterest account. When you pin to your own boards, only your followers see them. When you pin to group boards, (most) everyone in the group will see them. When you share pins to a Tailwind Community , everyone else in that tribe sees your pin. The magic about these is if it’s a good pin, it’ll get shared. And shares means more views. See the pattern!

Your Pinterest manager will monitor the results of your pins and posts. After working with them for some time and getting a strategy underway, they’ll be able to tell you which pins are doing well, which blogs are doing well, which ones aren’t and may need an update. This really is one of the key things they do. Because without monitoring how things are going, you’ll have no way of knowing what’s working and what’s not.

Other things to consider when choosing a Pinterest manager:

The tasks you need help with. You may not need help with everything I’ve listed above and that’s okay! Make sure you know what you DO need help with and find a manager who is well versed and confident in those things.

What content to update. This is something your Pinterest manager will help you with over time. But when you first start working together, it’s a good idea to have a short term plan for what content you want to update so they can work on that for you. As you’re working together overtime, they’ll be able to give you more insight into what’s working and what’s not with your content so you can make adjustments and improvements from there.

Budget. You can probably find a Pinterest manager at any price range you’re looking for. But there are some things to keep in mind here. Someone who charges more likely has more experience, has a proven strategy that will work and can be tweaked for your business, and has worked with a variety of different business. You can absolutely find less expensive Pinterest VAs but they may only schedule pins for you and not have a strategy in place. If that’s all you need, that’s great! But make sure you schedule a call with anyone you’re thinking about hiring to make sure you’re on the same page both with goals and budget.

So tell me in the comments if you’ve ever worked with a Pinterest manager or have considered hiring one!

Make sure you grab your free SEO + Pinterest Workbook right here.