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Are you tired of staring at a blank screen every time you need to send an email? Creating a beautiful, branded email shouldn’t be a time-suck. That’s why today, I’m diving into how to build killer email templates in ConvertKit that will have your audience eagerly hitting “reply.”

So grab your laptop, and let’s craft some amazing emails together! If you’re not on ConvertKit yet, there’s a plan that’s free for up to 10,000 subscribers (that’s a whole lot of people!). It even includes one automation and one email sequence.

If you know you’ll need more, I’d recommend checking out the Creator Plan for unlimited access to all the features. And hey, if you sign up through my link, my pup Oakley sends a big thank-you for the extra treats!

Why Templates are a Game Changer

Creating email templates in ConvertKit not only saves time but also ensures that your emails are consistent, professional, and totally on-brand. Whether you’re sending newsletters, updates, or launching a new product, a well-designed template makes it all so much easier.

Let’s Build Your Template!

Head to ConvertKit and click on “Send” then “Email Templates.” This is where the magic happens. You’ll see several starting templates you can use, but I want to highlight that only the classic templates can be set as a default. That means they’ll automatically apply to every new email you create. Super handy, right?
Pick a Starting Point: Choose a template that fits your vibe. My go-to is the “Platform” template. It’s clean, has a nice header, and it’s easy to customize. But keep in mind—if you want this to be your default template, you need to choose a “classic” template.
Customize, Customize, Customize! Start by swapping out the logo. Just click on the image, hit “replace,” and select your brand’s logo. Adjust the size, link it to your website, and voila—you’re branded!
Add Your Personal Touch: Use text blocks to add headers and body text that match your brand voice. Don’t forget about buttons! Set a default button color that stands out and leads your readers exactly where you want them to go.
Pay Attention to the Details: Add some flair by adjusting margins, padding, and even adding borders or changing corner shapes. You can make each section look distinct by playing with background colors, and if you’re feeling adventurous, dive into the advanced settings for custom CSS tweak.

For the full step-by-step tutorial, be sure to check out the video!

Pro Tips to Keep in Mind

Set Up a Footer: Make sure your footer includes all the necessary info—address, unsubscribe link, and preferences link. This ensures your email is compliant and won’t get stuck in spam filters.
Avoid Starting from Scratch: Once you’ve set up your basic template, keep it as empty as possible. This way, you can quickly adjust it for specific emails without having to start over.

Ready to Impress Your Subscribers?

With these tips, you’re on your way to creating stunning, effective email templates that save you time and make your brand shine. And if you want to take it a step further, I’ve got a treat for you—ConvertKit in a Box! ConvertKit in a Box is my new template kit to jumpstart your email marketing with ConvertKit. It includes three email templates, automation templates, and a checklist to ensure a smooth transition if you’re moving from another platform. Click here for instant access and transform your email game!

Get ConvertKit in a Box

Now that you’ve mastered templates, don’t stop there! Check out my next video to set up an automation and start warming up your new subscribers right away. Happy emailing!

PS: Hey Solopreneur! I see you over there trying to do all the things. Guess what, you don’t have to! I’ve got a few spots open for day rate support (which includes 30 days of follow-up support!) to help you knock out those big projects. Learn more here and send me a message on the info page! ✨